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First Responders Day takes place in retail stores for one day only, this year being Thursday 16 May 2024.

The event was created to thank first responders for their courage, commitment and contribution to protecting our community during times of crisis. First responders will have access to special offers at all participating Australian retailers - our way of saying thank you.

First responders are ordinary people with an extraordinary commitment to protecting and saving others. Some work in the field day-to-day, some follow the call-to-action to assist during times of crisis, the common thread is our first responders all selflessly dedicate their time and lives to protect and save others.

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